OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.”
OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on the group’s existing disillusionment and disaffection with standard advertising campaigns; the concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it.
(via nedhepburn)
I think this came in “suicide” flavour.
Also, the artist that created the drawings for the campaign is Daniel Clowes -this would have been the only reason for me to buy the soft drink.
I want Daniel Clowes soda.
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welcometospringbreak1999 reblogged this from unknownpleasure and added:
OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted
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OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted
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sweetbabydanzig reblogged this from santimountain and added:
I want to find the OK diet soda.
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This is so cool I can hardly stand it.
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ryanage reblogged this from pressrecord and added:
i would be interested in this. and if i were anything like my ex, i’d just swear that i loved it when it existed.
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OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted
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paintwithwords reblogged this from funkyfest and added:
why do i find that to be so hilarious..? ‘cause it’s so accurate? ‘cause i wish it would come back? someone make it...
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